Open House Success: Tips for Hosting a Memorable Property Showing
Many people debate the effectiveness of open houses these days. However, homes that are shown in open houses tend to sell for $9,000 more and spend about a week less on the market than other homes.
If you've decided to have an open house for your home to find potential buyers, you'll want to be sure that you do it right. Taking the right preparatory steps and using a strategic approach will give you the best chance of success.
Be sure to follow these tips for hosting a memorable property showing.
Improve Curb Appeal
Presentation is key from start to finish. Ensure that your curb appeal is up to snuff and that visitors to your open house will be impressed from the very first glance.
Maintaining your yard, improving your landscaping, repainting your home, and adding some elegant outdoor decor can all help you give a great first impression to buyers who visit your open house.
Stage Your Home
Make sure that your home's exterior is well thought out and that you have staged it well. By staging your home, you'll make it as aesthetically pleasing as possible for the most amount of people.
Hire a professional home stager if you want to be sure that you get home staging right and that buyers will be impressed with what they see.
Prepare for Visitors
Also, ensure that your home is set up for welcoming open-house guests. Consider providing refreshments. Many sellers decide to provide coffee and pastries in the case of a morning open house or wine and cheese in the case of a later showing.
Also, make sure that you have information available on your home in the form of printouts. Consider bringing a sign-up sheet as well to get guest information and email addresses if you'd like to contact them in the future.
Get the Word Out
To have a truly great open house, you need people to show up. Put some effort into advertising your open house.
Don't depend on word of mouth and an "open house" sign alone. Instead make use of real estate websites, social media, and online marketing techniques to encourage buyers to show up.
Rely on Your Agent
As with anything that relates to selling your home, working with an agent is always a good idea. Having an agent work with you on the open house is ideal since they'll have lots of experience doing the same with other sellers.
Agents know how to set up an open house for success and can interact with potential buyers who show up in a strategic and personable way.
Hosting Successful Open Houses
Open houses can be a great way to attract potential buyers to your home, but it's not a magic bullet. You'll need to put in effort to ensure the event is a success. Improve your home's presentation before the open house and ensure that you and your agent do your best to connect with everyone who shows up.
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